Catharine Meketa-Poirot

Catharine Meketa-Poirot is a sales and marketing leader with a solid record of performance in strategy, communications, team-building and ideas that drive relevance, build revenue and transform brands. Focusing on connecting brands in the cosmetic aesthetics and beauty industries with targeted consumers, Catharine has led the charge to position NewBeauty as the source for cutting-edge, relevant information for over ten years.

Catharine’s passion translates to a plethora of B2B and C2B programs, garnering millions of dollars in revenue. With access to an extensive portfolio of clients, from indie beauty start-ups to international conglomerates, she has broad based experience and knowledge about consumers trends and innovative product launches that has been widely communicated to national audiences. Catharine has made a name for herself by presenting strategic brand extensions that promote clients’ products and services.

Prior to NewBeauty, Catharine held leadership positions in the fashion and travel spaces for such iconic brands as Harper’s Bazaar, Robb Report, and Expedia. Throughout her professional life, she is an extraordinary mixture of visionary, entrepreneur, and supporter – delighted to recognize talents and celebrate accomplishments. Catharine excites clients and employers alike because of how she is able to move the needle.