Liz Panzica Newman

General Manager

Solta Medical


Liz Panzica Newman, General Manager for Solta in North America, has more than 20 years of experience in medical marketing across premium injectables and body sculpting technology with a roster of A-list global brands.

Previously, as Sr. Director of Marketing for Xeomin at Merz Aesthetics, Liz spearheaded its launch for aesthetic use in the US and initiated the first of Merz’s celebrity campaigns. She moved her three children, a husband, two cats and a dog, cross country to help build out Merz’s aesthetic footprint in Raleigh, NC.

She served as VP of Marketing at Zeltiq for the clearance and launch of CoolSculpting. Prior to that, Liz was in the cosmetic dentistry field.

A graduate of the University of Notre Dame, Liz also holds a Master of Science in Technology Management from Rensselaer Polytechnic.