SVP, Head of Analytics & Planning
Naimul leads analytics and planning across Lippe Taylor Group’s clients. From software development to data acquisition, the analytics team promotes data-driven storytelling and insights leveraged in content and programming. An agency veteran with over a decade of experience, Naimul joins Lippe Taylor from W2O Group.
At W2O, Naimul led functions in nearly every area of the organization, including analytics, corporate development, media and engagement, digital strategy and creative. He worked with global clients in many industries including pharma, digital health, consumer, retail, B2B, entertainment, technology and education. As Group Director of W2O’s Global Brands organization, Naimul focused on bridging the math and science of data analysis with the art of strategic integrated marketing and planning. He was chiefly involved in executive communications, corporate change management, and reputation measurement. His clients included Red Bull, CVS, J&J, Verizon, Amgen, United Healthcare, Sanofi, and many others.
Naimul Huq joined W2O Group from Humana’s Innovation center, where he worked on preventative medicine programs, technology and health solutions, and social media strategy. While at Humana, his projects included launching the first payer initiatives in social media and starting the nation’s first bike-sharing program.
Prior to his role at Humana, Naimul worked with Accenture’s Development Partnership, where he consulted with NGOs and charity organizations on business and process strategy in Thailand and the United Kingdom.
Naimul was a Morehead-Cain scholar at the University of North Carolina, Chapel Hill, where he studied Chemistry, English Literature, and Creative Writing. The Morehead-Cain is the oldest merit scholarship in the US and a client of Naimul’s.
Naimul lives in New York City. You can reach him at http://www.twitter.com/naimul