Steffanie Attenberg New Beauty

Steffanie Attenberg



Steffanie Attenberg is the Chief Brand & Content Officer for NewBeauty, the leader in beauty and aesthetics editorial content. A seasoned media professional with more than 25 years of experience, Steffanie is known for driving brand growth through immersive editorial content and innovative brand extensions. In 2006, Steffanie helped launch TestTube, a game-changing beauty sampling business that fundamentally changed the way consumers discovered beauty products. The early success of NewBeauty and TestTube paved the way for the launch of additional Sandow brands: Beauty DNA and BeautyEngine. Steffanie started her career at SANDOW in 2006 as a Regional VP and held the positions of Publisher, VP Group Publisher, and CRO. Under her leadership, NewBeauty has grown to be the industry leader in beauty and aesthetics editorial, read by millions of beauty consumers nationwide. Over nearly two decades, NewBeauty has won several prestigious editorial and design awards, has been recognized for editorial excellence by many national medical societies, and is recognized by medical professionals as the go-to-resource for patients seeking top aesthetic providers. Prior to her time at NewBeauty, Steffanie spent six years working for Condé Nast, where she led category development and the event sponsorship department.